Tuesday 1 November 2011

Guide to Music Production

By Luke Dewit


Production Music Libraries, a Guide towards Success

When broadcast media became the trend, many promoters were able to come up with the great idea of using the power of music in delivering a message. Later on, their marketing endeavors also added a popular tool to complete the entire set up; this tool includes popular recording artists and their music. The "units sold" shot up have also followed suit which made compensation music owners expect as well. This is basically the reason why the production music libraries were invented. There was a realization of a cost-prohibitive endorsement to advertise music of any kind.

Basically, the production music libraries were created so that there will be one which can provide media producers with a pre-recorded collection of music for license to be used in virtually any type of media. Examples are the television, films, commercials, etc. One of its results would be that both the master rights (the physical recording) and the composition rights (the publishing side) will be conveniently done in just a one-stop shop effort. The different license fees are going to depend on first, what the producers seek for rights (Free TV, Radio, and Satellite) and second, the clearance (regional, national, local).

It would be a lot easy and straightforward to have a music licensed with production music libraries. Doing this either by phone call or email would be often the way most people prefer. Using the preset rate cards, the licensing of the music is quickly done by both Master and publishing rights with the one-stop shop. The great sounding can be really achieved with a matter of goal setting. You need not to break the back on a license fee for music nor stress out just to get the quality music.

Ever since the creation of production music libraries, the industry has grown fully and changed for the better. Instead of just focusing on the quality of music, it is also important to focus on the services that the libraries can offer. The technology has a huge part here. The "search and download" function will be a most important feature in the user's satisfaction of his or her experience according to how the companies see it. So as no frustration will exist when finding good music, the comfort and ease of using music search engines will be important. A lot of buyers are impatient which means they do not have time to wait on the search to be working.

You need to also know some other considerations in choosing production music libraries to search on. Is there any project management function that the engine can let you store your selections? Can the library allow WAV/AIFF and MP3 downloads? Furthermore, can you share selections to a client without having to send huge MP3 files? Or even just an email a link to the music in the library? What about music direction from a real person? Having human intervention in the production music library is great when you consider all those high-tech way of searching and downloading music.




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