Back in the day the music business was much different than it is today. There seemed to be much less violence in music and the vocals essentially meant some thing.
My clients usually leave the room as i give this talk but it's the simple truth. In the past music was about the lyrics, the full 16 bars not merely the punch lines and metaphors. You needed to deliver the entire verse or you got no respect. Nowadays any and everybody wants to be a rapper. I suppose what I'm saying is that the music business has changed. These days there are younger fellas that are executives of billion dollar businesses. You also have independent people making profits also.
The one thing that has not stopped in the music business is the hustle. In order to make it you have to be in the position to hustle your own product. If you are relying for other people to advertise and promote you without you promoting yourself, you won't get far in this industry. You should be willing to work for what you want.
The music business has progressed since then but a very important factor still continues to be the same. You need to have quality music. , Previously it was the lyrics, no-one really cared about the beats, it was all about what the mc was saying. People wanted to be able to bond, and experience what the mc was rapping about. Currently its all about the music. People want to be able to hear a good beat and hook. It's not so much about the lyrics anymore.
So as in any other business, I tell my artist that you have to advance with the industry. The quality of your beats are very critical because it's what makes or breaks a record now. If you're able to get a premium quality beat that grabs everyone's interest and make up a great hook around it you will have a great chance to have a smash record. No matter what you might be saying on your Sixteen bars in between.
My clients usually leave the room as i give this talk but it's the simple truth. In the past music was about the lyrics, the full 16 bars not merely the punch lines and metaphors. You needed to deliver the entire verse or you got no respect. Nowadays any and everybody wants to be a rapper. I suppose what I'm saying is that the music business has changed. These days there are younger fellas that are executives of billion dollar businesses. You also have independent people making profits also.
The one thing that has not stopped in the music business is the hustle. In order to make it you have to be in the position to hustle your own product. If you are relying for other people to advertise and promote you without you promoting yourself, you won't get far in this industry. You should be willing to work for what you want.
The music business has progressed since then but a very important factor still continues to be the same. You need to have quality music. , Previously it was the lyrics, no-one really cared about the beats, it was all about what the mc was saying. People wanted to be able to bond, and experience what the mc was rapping about. Currently its all about the music. People want to be able to hear a good beat and hook. It's not so much about the lyrics anymore.
So as in any other business, I tell my artist that you have to advance with the industry. The quality of your beats are very critical because it's what makes or breaks a record now. If you're able to get a premium quality beat that grabs everyone's interest and make up a great hook around it you will have a great chance to have a smash record. No matter what you might be saying on your Sixteen bars in between.
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